Colors Going Away
2018-2020 IN COLOR
10 NEW CORE COLORS
6 RETURNING IN COLORS – NOW CORE COLORS
Here’s some key information to keep in mind about our color offering:
- Colors will be updated in the 2018-2019 annual catalog.
- Stampin Up has not made changes to the core color offering since 2013.
- Stampin Up is plan is to update colors every three to five years.
- Stampin Up will continue to introduce five new In Colors each year that are available for two years. The five existing In Colors from 2017-2019 will remain in our color offering. With this color revamp, we’re also introducing five new 2018-2020 In Colors.
Reasons for the Color Revamp
- Stampin’ Up! has received a lot of feedback from demonstrators and customers who want to stay current, fresh, and on trend with our colors, and the color revamp will allow us to do that. One of our most popular requests from demonstrators is to bring back retired In Colors. This color revamp brings back some favorites!
- In Colors have shown that new colors are a significant draw.
- Sales data tell us what is popular and what’s not. Everyone has their favorite colors, but we can’t ignore the fact that some colors just don’t sell well even though they may be a favorite color for a very small group of people.
- Color trends change over time and we want to keep our color offering fresh, new, and relevant. Cycling through diferent variations of color keeps our palettes fresh. Color trends are what keep us loving color and keep us excited about what will come next.
- New colors open possibilities for color coordination and the opportunity for exciting new color combinations.
Recent Stampin’ Up! Color History
• Our last color revamp was in 2010 (eight years ago) when we changed many colors in our offering.
• Our last color refresh was in 2013 (five years ago) when we changed just a few core colors.